The brief
Management put me in charge of developing Peak Ace’s own social media branding, along with the branding for the agency’s internal and external presentation decks. This wasn’t client work, it was the agency building its own identity for the channels it used to represent itself.
The work
I owned the brand system and produced posts against a content calendar the Social Media Manager provided, mostly static images for Instagram, Facebook, and LinkedIn, the formats those platforms supported at the time.
Five years
I held this responsibility for the full five years I worked at Peak Ace, not a single project or a short campaign. The brand guidelines I created are still in use at the agency today.