Alexander Ruf, brand and marketing designer
Designer across agency, product, and in-house brand work. Expertise in Figma and Adobe Creative Suite, building everything from social and email assets to full visual identity. Shipped brand and campaign design for consumer, SaaS, and healthcare products, most recently owning visual identity and data visualization at Checkmk. Comfortable moving across web, social, email, print in the same week, and iterating fast on feedback.
Experience
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08/2025 - Present
Freelance Designer
- Built brand identity, social media template system, and website design for an aesthetic medicine practice, covering visual identity, layout, and on brand asset production
- Delivered assets across web, social, and print from a single style guide, keeping visual consistency across every channel
- Managed the full design cycle direct with the client, from concept through stakeholder feedback to final delivery
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11/2024 - 08/2025
Senior Graphic Designer
Checkmk, Munich, Germany
- Maintained brand identity and visual guidelines across all internal and external touchpoints for a B2B software product
- Produced infographics and data visualization assets translating technical product data into clear visual content
- Designed social media assets and campaign materials supporting marketing across multiple digital channels
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09/2023 - 11/2024
UI/UX design course
- Completed during an active job search.
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08/2021 - 11/2023
UI/UX Designer
Selfapy, Berlin, Germany
- Redesigned the website layout of the patient-facing site
- Implemented UI changes within the medical app
- Mapped the full patient user journey for the core medical product
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12/2020 - 08/2021
Marketing Designer
Selfapy, Berlin, Germany
- Produced flyers, brochures, roll-ups, and conference stands aligned to brand and UX standards
- Designed social media assets across multiple channels
- Directed video content strategy across social channels, keeping brand consistency across every format
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08/2015 - 11/2020
Senior Web Designer
Peak Ace AG, Berlin, Germany
- Built static and interactive infographics, e-books, and whitepapers, simplifying complex data for broad audiences
- Maintained brand guidelines across every internal and external touchpoint
- Produced design assets for SEO and digital marketing campaigns
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2010 - 2014
Co-Founder, Art Direction
XPERTOS PRO
Skills
Visual Identity & Brand
Brand Identity Design, Brand Guidelines Management, Visual Identity Systems, Data Visualization
Design Production
Graphic Design, Illustration, Infographics, Layout Design, Print & Marketing, Social Media Design, Email Campaign Design
Tools
Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver)
Fundamentals
Typography, Color Theory, Layout Systems, Design Quality Assurance
Collaboration
Cross-Functional Collaboration (Marketing, Product, Content, Development), Stakeholder Communication, Feedback Iteration
Education
Bachelor's Degree, Business Administration and Graphic Design
Universidad Nueva Esparta, Caracas, Venezuela, 2008 - 2012
Certifications
- UX/UI Design - IronHack
- UX Design & User Experience Design - Udemy
- User Experience Design Essentials - Udemy
Languages
- German B2
- English C2
- Spanish C2
The same résumé as a two-page PDF.
Download PDF (446 KB)Got a project worth asking about?
I take on freelance work in brand, web and product design, and I'm open to full-time roles. If it fits, let's talk.